Volunteers Sought for Study on Children, Media and Food Advertising

A UMass graduate student seeks to learn more about how children are using digital media and if they recognize food advertising.

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The researcher is seeking children aged 9 to 11 years old to participate. All participants will complete a 20 to 30-minute interview to answer questions about what digital media they use and about food advertisements they see.

They will also be asked to provide an example of a food advertisement (e.g., screenshot) that they see after being interviewed. A parent will also be asked to complete a brief survey for background information and demographics. Pseudonyms will be used for all participants.

Interested parents with a child aged 9, 10 or 11, who have no severe food allergies/aversions and are living in Western Massachusetts, who would like to be interviewed, can visit https://blogs.umass.edu/kidstudy/ for more information or contact researchers at kidstudy@umass.edu.