Image

Ellen Peters, Philip H. Knight Chair in the School of Journalism and Communication and director of the Center for Science Communication Research at the University of Oregon, will present “The Power of Numeric Evidence in Science Communication” as part of the Center for Research and Families’ Tay Gavin Erickson Lecture Series from 10-11 a.m. Tuesday, May 13, in Commonwealth Honors College Events Hall East.  

Peters, an internationally recognized expert on human judgment, decision-making and risk perception, will explore the essential role that numbers play in improving comprehension, fostering trust, encouraging engagement and supporting informed decision-making. Peters’ research finds relevance during a time in which science communicators face the dual challenge of increasing misinformation and growing public skepticism – the ability to present numeric information effectively is more important than ever. Yet, concerns about public innumeracy and fears that audiences may misinterpret or disengage from numerical data often discourage the inclusion of numbers in scientific messaging.

Drawing on decades of empirical research, Peters will present three practical, evidence-based strategies to enhance the comprehensibility and usability of numerical information in science and health communication.

Peters holds joint appointments in the School of Journalism and Communication and the Department of Psychology at the University of Oregon. She has authored over 190 peer-reviewed publications and collaborates extensively with federal agencies to improve public understanding of science and health policy. Her work has been recognized with numerous honors, including a National Institutes of Health Group Merit Award and election as a Fellow of the American Association for the Advancement of Science.

This lecture is free and open to the public, and researchers, practitioners, and students engaged in communication, public health, psychology, journalism and related fields are especially encouraged to attend.

To register to attend the event, complete the online form found here.