Explore the UMass Asset Library
Access approved logos, templates, photography, and other brand materials using the links below—everything you need to create on-brand communications in one place.
Be sure to review the usage guidelines for each design element and its applications, available throughout this hub.
Standard Brand Assets
Marks & Seal
The names “University of Massachusetts” and “UMass,” the university seal, and the UMass Amherst wordmark are trademarked and owned by the university. The Board of Trustees Trademark & Licensing Policy (T01-025) provides the policy and guidelines for the university’s Trademark and Licensing Administration.
For further information, contact:
Department of Trademark and Licensing Administration
Room 920 Campus Center
One Campus Center Way
Amherst, MA 01003
413-577-8126
Photos
Contact your department head to access.
Tools & Templates
Includes presentation decks, letterheads, design Canva templates and boilerplates, and digital/social assets.
Policies & Other Documents
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.