Marks and Seal

The UMass Amherst logo system plays a central role in shaping how our brand is recognized and understood. As the most visible representation of our identity, the wordmarks and visual symbols provide consistency, credibility, and structure across all university communications.

a large sign of the UMass Amherst Collegiate M with passers by walking around it

The Collegiate M

UMass Collegiate M

Download the Collegiate M

The UMass Wordmark

University of Massachusetts Amherst long form wordmark

Download UMass Wordmarks

Trademark

The names “University of Massachusetts” and “UMass,” the university seal, and the UMass Amherst wordmark are trademarked and owned by the university. The Board of Trustees Trademark & Licensing Policy (T01-025) provides the policy and guidelines for the university’s Trademark and Licensing Administration.

For further information and questions regarding trademark usage on merchandise, websites, services, or advertisements, contact:


Department of Trademark and Licensing Administration
Room 920 Campus Center
One Campus Center Way
Amherst, MA 01003
413-577-8126
@email 

Download Collegiate M Download Collegiate M Download University Seal Download University Seal Download Core Wordmarks Download Core Wordmarks Learn About the UMass Brand Architecture Learn About the UMass Brand Architecture View the UMass Athletics Style Guide View the UMass Athletics Style Guide

Have a question or need brand guidance?

The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.

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