It is what people think and feel about us. It is a promise. It is who we are and what we stand for.
Campaign Style Guide
Learn about the brand architecture structure.
Official brand wordmarks and seal.
Font faces and treatments for web and print.
The official palette with all color formats.
Help convey the brand message through pictures.
Communicate a uniform UMass voice.
Effective communication through technology.
Strategy and tools for a successful presence.
The brand as seen through motion video.
Handy easy-to-download assets for your projects.
