Marcom is your in-house brand stewardship team—and your go-to source for expert communication support and brand governance.
As part of the University Relations department, we work with a broad network of implementation partners to empower UMass communicators across platforms, departments, and locations.
We can help with all types of brand communications needs, including (and not limited to):
- Clarifying brand voice and messaging for your department or initiative
- Designing print and digital materials that align with brand standards
- Developing branded templates and toolkits for recurring communications
- Reviewing materials for brand consistency and compliance
- Planning strategic marketing efforts or communications rollouts
- Reviewing special use cases and requests for brand exceptions
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.