Through consistent voice, messaging, and editorial style, we present a brand that is confident, inclusive, and forward-thinking—just like our campus community. Every sentence we write helps reinforce who we are and what we stand for.
Brand Writing Elements
Our brand pillars are the core message themes that support our positioning and express what makes UMass distinct.
This guide in voice and tone ensures that we, as campus communicators, are all on the same page in conveying the UMass Amherst brand.
Our editorial style guide provides campus communicators with best practices for clarity and consistency.
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.