Supporting the Goals of UMass Amherst

We're here to support your work inspiring engagement with UMass Amherst. That means helping to attract the best students, recruit the most talented and accomplished faculty and staff members, raise awareness of our excellence in education and research, increase understanding of our transformative influence, drive philanthropic and collaborative efforts to push us into the future, and so much more.

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The marching band performing during the 2018 Rose Parade in California.

Case Study: Marching Band

Our Relationship Management team helped the Minuteman Marching Band harness data to create a successful communication strategy for recruitment. The result? A successful membership drive making use of the latest best practices in email communications. 

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We've put together a collection of downloads and links to help get you on your way. 

Lisa Ryan

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Lisa Ryan

Chief Marketing Officer

Lisa Ryan is the chief marketing officer in University Relations and leads Marcom.
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