Maintaining brand consistency across a range of channels and formats ensures our university communications feel cohesive and recognizable, no matter the context. This helps build a unified UMass Amherst experience—one that reflects our values, strengthens our voice, and resonates with our audiences.
Guidelines
Plan, align, and execute successful campaigns that are on-brand and high-impact.
Reach your audience and craft email communications that are clear, compelling, and consistent with the UMass brand.
Ensure our social presence is clear, consistent, inclusive, and aligned with our institutional voice.
Enable a unified brand presence while helping users find what they need quickly and intuitively on UMass websites and digital presentations.
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.