The UMass Amherst Core Wordmark

• Both versions of the wordmark use Minion Pro with “Amherst” in maroon.
• Both the short and long-form versions can be used in place of the university seal or Collegiate M lockups in cases where space is limited.
• All wordmarks, acronyms, or visual identities that were unique to these primary and high-level brand extensions prior to this brand architecture are now void and not to be used in any circumstance.

To preserve the integrity and impact of all UMass Amherst wordmarks, proper usage, sizing, and spacing must be maintained. Improper formatting or modifications can diminish its clarity and effectiveness.

Minimum Size Requirements

• For print: The wordmark must be at least 1 inch wide.
• For digital: The wordmark must be at least 75 pixels wide.

Clear Space Requirements

To ensure readability and visual impact, always maintain a minimum amount of space around the wordmark.

• Clear space is the area around the logo that must remain free of text, images, or other graphic elements.
• Use the height of the letter “M” in UMass as the minimum required space on all sides.
• Both vertical and horizontal arrangements of the wordmark are available—choose based on what best suits your layout.

To ensure brand consistency and visual integrity, the following guidelines should be followed when using the wordmark in content assets.

Preferred Color Usage

Single-Color Restriction

Background-Specific Usage

Color Integrity