Spotlight on Library Resources: Market Research

IBIS World Mintel logos

The UMass Amherst Libraries introduce two business databases, IBISWorld and Mintel Academic, containing valuable resources for industry and market research.

IBISWorld offers U.S. and global industry reports with current, up-to-date analysis of over 700 industries. Included in these reports are details about products and markets, competitive landscape, operating conditions and more.

Mintel Academic contains hundreds of current consumer market reports that cover a broad selection of industry sectors, including analysis of consumer characteristics, market size, supply chain and trends.

Both databases are available to all UMass Amherst students, faculty and staff, and are accessible off-campus via UMass Amherst NetID.

For help with these and other business resources, contact Alison Messier, business and entrepreneurship services librarian.