Product Management

Product management has evolved into a critical function for modern organizations ranging from small startups to large corporations. The Product Management course focuses on deciding which product to build, creating a business case, working with engineering, and bringing it to market. It will provide current and aspiring product managers with practical advice on how to successfully define, develop, launch, and market new products. The course is intended for students with no prior product management experience who want to work in that role in a tech company or startup after graduation, as well as aspiring founders who want to learn more about the product development process. It will walk you through the product life cycle, from concept ideation to design and launch, while taking customer feedback into account and utilizing effective tools, processes, and determination to create a scalable product and manage it all the way to its end of life. It explains the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills required to effectively influence and negotiate, and much more. It will provide real-world, practical advice on how to create and capture value as a Product Manager, concentrating on the fundamental principles that underpin successful product innovation and management across a wide range of industries and individual organizations.