Event Promotion

Please email Andee Browne-Tatro, brownetatro [at] umass [dot] edu (brownetatro[at]umass[dot]edu), for submissions to or questions regarding the HFA events calendar and the South College digital displays/slides. 

How to Promote Your Event

  1. Write a story announcing your event and submit to Inside UMass. Here is an example of how your story should be formatted.
    1. Be sure to include an image, headline, and clear, concise lead paragraph with all event details (date, time, location, title of event, title of speaker(s), general event description).
    2. Quotes from your department chair or event organizer are encouraged.
    3. Remember to spell out acronyms and include titles for each person who is mentioned.
  2. Fill out the event submission form to ensure your event is posted on the HFA events calendar. Events that are posted on this calendar are most often promoted on the HFA homepage and included in the weekly HFA Instagram event stories.
  3. Prepare a flyer, poster, and/or other graphics to share on social media or email promotions (include UMass Amherst and HFA logos/wordmarks).
    1. If you are new to preparing graphics, we highly recommend using Canva (a free service) and we have made templates available to help:
      1. Canva Templates for Digital Displays/Slides
      2. Canva Templates for Flyers
      3. Canva Templates for Social Media
    2. Remember to share your graphics with key campus partners.
    3. For printed promotional materials, 8.5 x 11 flyers can often be printed right in your department or through a local, off-campus printer for a minor fee.
  4. Submit the event to the main UMass Events Calendar.
  5. Submit a slide to be included on the South College digital display monitors. Please design your slide in advance; our office cannot design slides for you. Slides should follow these guidelines:
    • Slides should be exactly 1920px wide by 1080px tall. These are the exact dimensions of a widescreen monitor. (Portrait-oriented flyers are no longer able to be accepted.)
    • Be sure to include all event details (date, time, location, etc.)
    • Use photography or artwork to create a visually interesting slide
    • Follow University Relations' guidelines for colors, fonts, and other design elements
    • Submit your side as a JPG or PNG to brownetatro [at] umass [dot] edu (subject: Side%20submission%20for%20Display%20Monitors) (brownetatro[at]umass[dot]edu) or via this form. (PDFs are no longer accepted by the system.)
  6. Post the event on your department's website and social media channels. If possible, tag the HFA accounts and we will share it if we can!
  7. Send an email to your department.
  8. Submit to the NEPR Community Calendar and the ArtsHub calendar.
  9. Underwrite on WMUA.
  10. Advertise in the print or online edition of the Daily Collegian.

Canva Templates