Sending Emails

Alumni and/or Donor Emails

All fundraising emails, as well as emails intended for alumni, donors, and friends of the university, must be sent through the UMass Amherst Foundation (UMAF) by submitting a project request form. Please allow a minimum of 10 business days for your request to be reviewed, approved, and processed. 

UMAF uses a distinct Salesforce Marketing Cloud (MC) instance to manage its constituent groups. Other email broadcast systems do not honor these constituent opt-out preferences and should not be used. Exceptions may include campus ticketing systems with an approved business need.

To request an email: 

  1. Please submit a project request with the UMass Amherst Foundation at least 2-3 weeks prior to your targeted send date. Include as many details as possible:
    1. Email topic
    2. Send date
    3. Intended audience (for example: Classics alumni)
    4. Subject line
    5. Draft text for email message
    6. Sender of email and reply address
    7. Images (optional)
  2. The UMass Amherst Foundation email team can build your email.
  3. Review any test emails in a timely manner.
  4. Once approved by UMAF, they will send your email on your requested date.

Helpful Links

Parent and Family Emails

All emails to parents and families are managed through the Office of Parent Services. They are able to promote programs, resources, and opportunities on your behalf by posting on their website, sharing on their Facebook page or in the Parent and Family newsletter, and sending an email.

Students, Staff, and/or Faculty Emails

Campus-wide broadcast emails cannot be sent by the HFA Communications Team. However, each department/office within HFA can email their students, staff, or faculty through one of the ways listed below. 

Please note: The HFA Communications Team is unable to send College-wide emails from departments, centers, or institutes unless the topic is a result of a direct partnership with the Dean's Office. 

Option One: Submit a Request with University Relations

Best option for: Users who plan to send sporadic emails (such as once per semester or year)

Mass messages sent within a school, college, or unit must be approved by the top of the hierarchy (such as a dean or a department chair) and should be sent from an appropriate mass communications platform. 

If your message meets these criteria, the University Relations team can send a message on your behalf. Follow the checklist and email commsupport [at] umass [dot] edu (commsupport[at]umass[dot]edu) for assistance.

Option Two: Create an Account through Marketing Cloud

Best option for: Users who plan to send frequent emails (such as weekly or monthly)

If you plan to send regular emails—such as event announcements and newsletters—from your department or unit, you must create an account through Marketing Cloud by working with University Relations. To sign up for training and an account, email commsupport [at] umass [dot] edu (commsupport[at]umass[dot]edu).

Helpful Links