Skip to main content
UMass Collegiate M The University of Massachusetts Amherst
  • Visit
  • Apply
  • Give
  • Search UMass.edu
College of Natural Sciences College of Natural Sciences

Main navigation

  • Academics
    Undergraduate programsGraduate programsCertificate programsFlexible and online learningAll academic programsCourses
    See all departments
    AdvisingStudent resourcesScholarshipsDegree requirementsCareer Center
  • Research
    Research centers & institutesUndergraduate researchGreenhousesIndustry partnershipsResearch supportCNS Bridge and Seed Funding (BSF) programScientific glassblowing laboratory
  • Campus & Outreach
    Diversity, Equity & InclusionOffice of Student Success & DiversityEureka!Community ConnectionsGivingCenter for Agriculture, Food, and the EnvironmentUMass Extension
  • About
    NewsStoriesEventsPeopleMeet the leadershipBuildings and facilitiesContact
    Information for faculty & staffInformation for alumni

Breadcrumb

  1. Home
  2. About
  3. Directory
Image
A man with short brown hair smiling

Jeffrey Starns

Graduate Program Director
Associate Professor

Contact details

Contact

Email: jstarns [at] umass [dot] edu
Phone: (413) 545-5951

Location

Tobin Hall

135 HICKS WAY
Amherst, MA 01003-9271
United States

434 Tobin Hall

About

People have an amazing ability to remember specific events. In response to a vague cue (e.g., "Did you travel last summer?"), we can retrieve detailed information in seconds even though it must be isolated from the multitude of other experiences that we could potentially remember. In my research, I test theories of how memory works. I work with theories that are expressed as computational models, which means that anyone can figure out what the theory predicts by solving a set of equations or running a computer program.

I am also interested in failures of memory, especially illusory memories. People sometimes retrieve a compelling memory of an event that did not actually occur; for example, they might swear that they fell off of a horse as a child when this actually happened to one of their siblings. Many of the models that I use assume that illusory memories are an unavoidable "side effect" of the systems and processes that support accurate memory.

Although most of my projects investigate memory, I also explore how people evaluate evidence when they are challenged to make quick decisions. This decision-making work focuses on models that can account for response times as well as accuracy.

Finally, I am currently developing methods for teaching people how to properly update their beliefs when they encounter new information, a process known as Bayesian Reasoning.

Laboratory Website: 

Dynamic Memory Modeling Lab

Related departments

  • Psychological and Brain Sciences

Site footer

College of Natural Sciences
  • X
  • Find us on Facebook
  • Find us on YouTube
  • Find us on LinkedIn
  • Find us on Instagram
Address

101 Stockbridge Hall
80 Campus Center Way
Amherst, MA 01003-9248
United States

Phone number
(413) 545-2766

Info for...

  • Current students
  • Faculty and staff
  • Alumni

Academics

  • Explore our programs
  • Departments

The college

  • About CNS
  • News
  • Events

Contact

  • Contact CNS
  • Directory

Global footer

  • ©2025 University of Massachusetts Amherst
  • Site policies
  • Privacy
  • Non-discrimination notice
  • Accessibility
  • Terms of use