Telling Our Story
Our messaging plays a vital role in shaping how people perceive and connect with UMass Amherst.
Visual Identity
The UMass visual style communicates a brand that is diverse, contemporary, and respected.
Applying the Brand
Bringing the UMass Amherst brand to life means applying it thoughtfully and consistently across every platform.
Have a question or need brand guidance?
The Marcom team is here to help with brand compliance, creative questions, and more. Contact us for resources and answers to common topics.