The Central Source for Communicating the Achievements and Impact of UMass Amherst

University Relations supports our campus communicators to harness the resources and expertise of our broad portfolio in a coordinated and strategic way to ensure that the powerful message of the University of Massachusetts Amherst reaches all of our varied audiences, both internal and external.


The Brand Guide

Brand is more than a wordmark or color. It's what people think and feel about us. It's a promise. It's who we are and what we stand for.

Sam the Minuteman mascot posing on a pathway into campus in the winter, with snow on the ground.


Our toolkit is your central source for communicating the achievements and impact of UMass Amherst.

You have a story to tell. How do you best tell that story? A marketing campaign? A new website? A social media initiative? Email marketing? We partner with communicators like you every day to maximize your efforts.

Sam the Minuteman poses in front of a table staffed by students distributing UMass t-shirts

The Work You Do Matters

It's our job to support you in the work you do communicating what's so special about UMass Amherst. Let us show you how we can collaborate with you to help maximize your impact and reach.

Person Spotlight

Tony Maroulis is the executive director of community and strategic initiatives on the Community Relations and University Events team. His work focuses on area community, municipal government, and economic development issues with Amherst, Hadley, and surrounding communities. Maroulis also chairs Chancellor Reyes’s economic development task force, which is charged with developing recommendations for a campus economic development strategy that increases internal and external coordination with partners in Western Massachusetts.

Headshot of Tony Maroulis