Flagship360: UMass’s CRM System
Flagship360 is an initiative led by University Relations and Information Technology to create a full spectrum understanding of our constituents in order to build authentic relationships throughout their entire life cycle.
- Salesforce is the core platform for Flagship360. This system maintains our data of all university contacts and records the relationships and interactions these contacts have with UMass Amherst.
- Marketing Cloud is the mass digital communications platform within Flagship360. It allows us to effectively target and engage specific audiences through email and SMS.
Flagship360 helps with everything from recruitment of new online students to case management and mass digital communications. Flagship360 is more than a technology platform—it is also the people, support, governance, processes, and policies that make the technology functional, effective, and secure.
Managed Communications
If your group does not have a designated communicator or isn't appropriate for Marketing Cloud, we're happy to help. We can assist you in targeting specific audience segments, executing mass email messages, and providing metrics around email performance.
Student Recruitment Strategy & Tactics
Flagship360 helps online programs provide individualized experiences for prospective students. It also optimizes lead management and interactions. We can also support you by developing integrated marketing solutions in partnership with your program for everything from media planning and buying to the communications sent to accepted students.
Data Analysis
With Flagship360, you can receive reports and dashboards to help you monitor and optimize enrollment and measure the return on investment for your marketing activities. We can assist with the creation of, training in, and expertise in analyzing and reviewing the data.
Communications Strategy
We'll collaborate with you to make sure you can take advantage of our best in class mass communications to engage students, faculty, staff, community members, and/or prospective students. We'll also help you use data to make sure you're delivering the right message to the right person at the right time.
Our team can assess your group's business objectives to determine the right approach for communications and whether Marketing Cloud is the appropriate tool, and if it is we'll help set you up with the requisite training required.
Case Study: UMass Amherst Marching Band
Let us show you how we were able to help conduct UMass Amherst's amazing marching band through a successful email recruitment campaign.
“The CRM team has been a terrific partner—always responsive to our requests, and thoughtful in providing data-driven strategies for our marketing and communication needs.”
—Patrick Freeman, Director of External Relations, School of Public Health and Health Sciences
Chief Relationship Officer