Setting You Up with the Assets You Need
Our job is to help you create the marketing assets you need—including photography, video, and animation—to build the UMass brand, attract great students, energize our alumni, engage with the community, and so much more.
Photography
Whatever your marketing needs, we've got you covered. Just submit a request, and we'll be in touch to work out the details. We can help you with news stories, faculty headshots, marketing deliverables, and much more.
There are some projects that are typically beyond our scope. For student headshots and event photography, we can provide you with a list of trusted freelance photographers and companies to help you out.
Start your project or let us know if you have any questions!
Video Production and Promotion
Need support and guidance to achieve your video needs? University Relations creates brand promotion, news, and social media video, and also works with a range of experienced video freelancers and companies.
If you have a project in mind, we’re glad to discuss a variety of aspects including concept development, scripting, shooting, editing, graphic design, captioning, web streaming, and distribution.
Contact Claudia Donald, Executive Director of Digital Strategy, or Olga Kyle, Video Producer, for information.
Explore some of our work:
- UMass Amherst YouTube channel
- Arctic Climate Research supported by National Geographic
- UMass Changemakers: Tatishe Nteta
- LGBTQ+ Acceptance in the Classroom
- UMass Cranberry Station Expansion Celebrated
- Alice in Wonderland at the Fine Arts Center
- Students Offer Their Thanks
- Public Art and Engagement
- Commencement 2023
Contracts and Consent to Photograph or Record
According to the Office of the General Counsel, photo/video professionals must obtain signed consent forms to take photos, audio, or video in private settings, such as classrooms and other areas not generally open to the public.
If the event is a gathering of many people, the photographer or videographer can post signs at entrances in lieu of consent forms. Signs should read: “Please be aware, you will be entering an area where photography, video, and audio recording may occur.”
Consent forms are not required for images captured outdoors or in other public spaces. However, please ask permission whenever possible.