We’ll use our network of relationships, knowledge, and experience all across campus to help you. Whether you’re recruiting students, fundraising, communicating new and exciting research projects, or helping to foster a diverse and inclusive campus climate — no matter the work you’re doing, we have the tools you need. 

As the in-house public relations and marketing firm for UMass Amherst, we can also help you with crisis communications, reputation management, branding, marketing strategy, email and other mass communications, customer relationship management, writing and editing, graphic design, web design and production, event planning, media relations, social media, video, and photography. 

UMass Amherst is a premier national public research university and the flagship campus of the commonwealth. In this era of instant communication, telling the university’s story in a factual and compelling way requires a lot of work. When you’re tasked with letting people know the impressive story of what’s happening at UMass Amherst, University Relations can give you the support you need. 

Did You Know

Promotion of UMass Amherst reaches a worldwide audience. In FY 2023, the university garnered more than 24,000 earned media mentions worth millions of dollars in equivalent advertising value.