Alumni Profile: Casey Lyons '19

Casey started in a new role in 2021 as Marketing Coordinator with Boston Globe Media, where she works with the content marketing and advertising teams to make sure their important content is reaching their audience. Casey graduated a semester early, and worked for Wayfair in Boston for six months as part of their App Marketing Co-op. In that role, she worked on solutions for problems such as how much to spend on social media ads and how to measure their effectiveness, to search engine optimization, and how to get major hotel chains to think of Wayfair for their next large scale room remodels. After Wayfair, Casey began her role on the Digital US Team at TJX, where she worked on the Email Marketing team for Homegoods, Homesense, and TJX Rewards.

In the summer prior to graduation, Casey was a Brand Development intern for Yankee Candle with the parent company Newell Brands. While at UMass, Casey was a Communication peer advisor, Dean's Student Advisory Council member, and a University Programming Council member.