News and Media Relations

Promoting UMass Amherst faculty, staff, and students to regional, national, and international journalists, as well as a wide variety of social media audiences.

Chancellor Reyes being interviewed on camera by a reporter.

Tell Us Your Story—We'll Help You Share It

You have a story to share with the public—research, grants, events, accomplishments, innovative programs, community outreach, or any number of other exciting things happening at UMass Amherst. Our team can help you get your story out to people who want to hear it. 

The promotion we do of UMass Amherst captures attention all over the world. In fiscal year 2025, the university received more than 12,000 earned media mentions. That's worth millions of dollars in equivalent advertising value. 

We can help you:

  • Make a major announcement or handle a flurry of media interest.
  • Identify compelling stories of excellence to share with the media.
  • Connect your expert faculty and staff to national TV networks for interviews in our live-shot television studio.
  • Find reliable background information on campus initiatives and trends in our database of more than 40,000 news releases and story summaries dating back to 1997.

Learn More About How We Can Help You With:

News
smiling people throw shovelfuls of dirt at the 2025 Construction Celebration for the College of Natural Sciences Student Success Center at Flint Laboratory

News

Video Production & Promotion
Fireworks going off over the football stadium at night during a dedication ceremony for the Football Performance Center

Video Production & Promotion

Social Media
A person browsing the UMass Instagram account on their phone

Social Media
Old chapel in the background with trees with bright, red autumn leaves in the foreground

Helping Bring Impactful Projects to UMass

By helping the university secure grants, we help our faculty do important, meaningful work in their fields right here on campus. The U.S. National Science Foundation Center for Braiding Indigenous Knowledges and Science (CBIKS) is a perfect example. 

Read more about how we helped secure a grant to bring CBIKS to UMass Read more about how we helped secure a grant to bring CBIKS to UMass
Photo of Tatishe Nteta, leaning on a railing.

In my role as director of the UMass Amherst Poll, I have had the pleasure of working closely with the team at News and Media Relations. Without the team’s professionalism, diligence, attention to detail, and unwavering dedication to our university and the mission of public education, I can confidently say that the UMass Poll would not have received the outstanding coverage of our results from prominent state and national media outlets.

—Tatishe M. Nteta, 
Provost Professor of Political Science and Director of the UMass Amherst Poll

Already Know What You Need?

We've put together a collection of downloads and links to help get you on your way.

Helpful Links

Commonly used links to help you with everything from creating content to working with social media and beyond.

Public Engagement Project Public Engagement Project Prepping Faculty for National Attention Prepping Faculty for National Attention UMass Events Calendar UMass Events Calendar Emergency Communications Emergency Communications Inside UMass Inside UMass Experts Database Experts Database
Emily Gest

Contact

Emily Gest

Associate Vice Chancellor for News and Media Relations

Emily Gest oversees the university’s news office, which includes writers and editors, the Inside UMass campus newsletter, video production, and the social media team.
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