Justin Gross, director of the Data Analytics and Computational Social Science (DACSS) program, was quoted in a Politifact article fact-checking President Trump's claim that more viewers watched the midterm Republican convention than NFL games running on the same evening. In the article, Gross is quoted on the use of impressions as "engagement opportunities" for social media marketing in comparison to Neilson's standards for what qualifies as a "viewer."
Justin Gross quoted in Politifact on fact-checking Trump's claims on GOP midterms versus NFL audience size
