Marketing Research and Analytics

Spring 2025

Details

Credit

3

Mode

In Person

Component

Lecture

Meets

In Person -

Instructors

Yiran Su

Description

This course explores marketing research and analytics for decision making. Course content includes marketing strategy, research design, sampling, survey design, data collection, website analytics, analytic techniques for developing insights, and effective storytelling/presentations/reports. Industry tools to be used include Google Analytics, Qualtrics, and Excel.

Eligibility


Open to MSB&A students in the Isenberg School of Management.

Notes

U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Class held at Mt. Ida Newton campus.

Open to MSBA students.

Start Date

End Date

Subject Description

Isenberg School of Management

Subject

SCH-MGMT

Catalog Number

653

Class Number

42922

Course ID

124011

Section

01

Class Attributes

CPRG: MSBA, MIDA: UMASS

Academic Career

GRAD

Meeting

Mo 5:00PM 7:30PM Sch of Design@MountIda Rm 106

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