Event Promotion
Please email Andee Browne-Tatro, brownetatro [at] umass [dot] edu (brownetatro[at]umass[dot]edu), for submissions to or questions regarding the HFA events calendar and the South College digital displays/slides.
How to Promote Your Event
- Fill out the event submission form to ensure your event is posted on the HFA events calendar. Events that are posted on this calendar are often promoted on the HFA homepage and in the weekly HFA Highlights newsletter.
- Prepare a flyer, poster, and/or graphics to share on social media or email promotions (include UMass Amherst and HFA logos/wordmarks). Here is a template for a 8.5 x 11 flyer.
- Request a slide to be included on video display monitors. Please follow these guidelines:
- Format your slide for widescreen display at a 16:9 ratio (1920 x 1080 pixel resolution is best)
- Be sure to include all event details (date, time, location, etc.)
- Use photography or artwork to create a visually interesting slide
- Follow University Relations' guidelines for colors, fonts, and other design elements
- Submit your side as a JPG or PNG to brownetatro [at] umass [dot] edu (subject: Side%20submission%20for%20Display%20Monitors) (brownetatro[at]umass[dot]edu)
- Post the event on your department's website and social media channels. If possible, tag the HFA accounts and we will share it if we can!
- Send an email to your department.
- Submit the event to the main UMass Events Calendar.
- Write a story and submit to Inside UMass. Here is an example of how your story should be formatted. Be sure to include an image.
- Submit to the NEPR Community Calendar.
- Underwrite on WMUA.
- Advertise in the print or online edition of the Daily Collegian.