Marketing Research and Analytics
Spring 2024
Details
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3Mode
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Instructors
Yiran SuDescription
This course explores marketing research and analytics for decision making. Course content includes marketing strategy, research design, sampling, survey design, data collection, website analytics, analytic techniques for developing insights, and effective storytelling/presentations/reports. Industry tools to be used include Google Analytics, Qualtrics, and Excel.
Eligibility
Open to MSB&A students in the Isenberg School of Management.
Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy.
Class held at Mt. Ida Newton campus.
Open to MSBA students.
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Annotation
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