Frames, Stories, and Images: Message Strategies to Increase Public and Legislator Support for Social Policies to Reduce Obesity

  • Date:
    UMass Amherst, Campus Center, 9th Floor, Rooms 911-15

    Successful efforts to reduce rates of obesity in the U.S. will require multi¬-sector engagement in efforts to improve physical, social, and economic environments to encourage healthy eating and active living. Public and policymaker support for these efforts will be essential, but food industry and political opposition are widespread and well¬-funded. Dr. Jeff Niederdeppe will discuss two recent studies that refine and test communication theories of competitive framing, inoculation, and narrative persuasion in efforts to increase public and policymaker support for policies designed to reduce rates of obesity.
    Jeff Niederdeppe is Assistant Professor of Communication at Cornell University. His research examines the mechanisms and effects of mass media campaigns,  strategic health messages, and news coverage in shaping health behavior, health disparities, and social policy. He has published over 70 peer¬-reviewed articles in communication, public health, health policy, and medicine journals, and his work has been funded by the National Institutes of Health, United States Department of Agriculture, and Robert Wood Johnson Foundation.
    Presented by the Department of Communication in cooperation with the Institute for Social Science Research Scholars Program.