RATE CARD
ADVERTISING IN UMASS MAGAZINE
PRINT VERSION
CIRCULATION 155,000 - CPM=$23
DISPLAY RATES
| Frequency* | 1x | 2x | 3x | 4x |
BLACK AND WHITE |
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| full page | 3600 | 3350 | 3240 | 3060 |
| 2/3 page | 2700 | 2510 | 2430 | 2290 |
| 1/2 page | 2160 | 2010 | 1940 | 1840 |
| 1/3 page | 1440 | 1340 | 1290 | 1220 |
| 1/4 page | 1170 | 1070 | 1040 | 990 |
| 1/6 page | 790 | 730 | 710 | 670 |
| 1/12 page | 540 | 500 | 480 | 460 |
| 1/24 page | 360 | 330 | 320 | 300 |
| CoverII/III | 4800 | 4460 | 4320 | 4080 |
TWO-COLOR (BLACK PLUS ONE PROCESS COLOR) |
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| full page | 4320 | 4020 | 3890 | 3670 |
| 2/3 page | 3240 | 3010 | 2920 | 2750 |
| 1/2 page | 2590 | 2410 | 2330 | 2200 |
| 1/3 page | 1730 | 1610 | 1560 | 1470 |
| 1/4 page | 1400 | 1300 | 1250 | 1170 |
| 1/6 page | 950 | 880 | 855 | 810 |
| 1/12 page | 650 | 600 | 530 | 550 |
| 1/24 page | 430 | 400 | 390 | 370 |
| CoverII/III | 5760 | 5360 | 5180 | 4900 |
FOUR-COLOR |
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| full page | 5040 | 4690 | 4640 | 4280 |
| 2/3 page | 3780 | 3520 | 3400 | 3210 |
| 1/2 page | 3020 | 2810 | 2720 | 2570 |
| 1/3 page | 2020 | 1880 | 1820 | 1750 |
| 1/4 page | 1630 | 1520 | 1450 | 1360 |
| 1/6 page | 1110 | 1030 | 1000 | 940 |
| 1/12 page | 760 | 710 | 680 | 650 |
| 1/24 page | 500 | 460 | 450 | 420 |
| CoverII/III | 6720 | 6250 | 6050 | 5710 |
| BLEEDS: add 10% PREFERRED POSITION: add 10% |
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| * | Frequency discounts apply to contracted placements in consecutive issues. For new advertisers or at the editor's discretion, the frequency discount may be deducted from the invoice for the final insertion in the series. |
Bind-in insertions, onserts, coupons, and the like will be individually quoted.
SCHEDULE*
| issue & mail date: | reserve space by: | non-camera ready due: |
camera-ready due: |
| FALL October 15 |
Aug. 7 | Aug. 15 | Aug. 22 |
| WINTER February 15 |
Nov. 7 | Dec. 1 | Dec. 7 |
| SPRING May 15 |
March 6 | March 13 | March 20 |
* When due dates fall on weekends or holidays, read next business day.
| To reserve space, contact: |
|
AD DIMENSIONS
| Full Page | (A) - non bleed 6 7/8" x 9 1/2" (B) - bleed 8 1/4 x 11 1/8 |
| 2/3 page | (C) - two column/vertical 4 1/2" x 9 1/2" |
| 1/2 page | (E) - two column/vertical 4 1/2"
x 7 (D) - three column/horizontal 6 7/8" x 4 5/8" |
| 1/3 page | (F) - one column/vertical 2 1/8"
x 9 1/2" (G) - two column/square 4 1/2" x 4 5/8" |
| 1/4 page | (H) - one column/vertical 2 5/16" x 7" |
| 1/6 page | (I) - one column/vertical 2 1/8"
x 4 5/8" (J) - two columns/horizontal 4 1/2" x 2 5/16" |
| 1/12 page | (K) - one column/square 2 5/16" x 2 5/16" |
| 1/24 page | (L) one column/horizontal 2 5/16" x 1 3/16" |
PRODUCTION DETAILS
| Trim Size: | 8" x 10 3/4" |
| Print area: | 6 7/8" x 9 3/8" |
| Bleed pages: | 8 1/4" x 11 1/8" |
| Process: | Web Offset |
| Binding: | Saddlestitched |
| Line Screen or DPI: | 133-150 or 300 dpi |
MATERIALS TO BE FURNISHED
Digital files are preferred. Requested and necessary design and production services will be billed to the client. For information contact:
Steven Robbins
Associate Director, Creative Director, UMass Publications;
Director of Advertising Design, UMass Magazine
413.545.0123
srobbins@admin.umass.edu
CONDITIONS OF ACCEPTANCE
The editor reserves the right to refuse any advertising deemed counter to the tenor of the magazine or the interests of the university. Any imagery employing elements of the campus's visual identity system must respect the guidelines developed and overseen by UMass Communications and Marketing. All advertising submitted is expected to meet reasonable standards of truthfulness.
