Over the top
Campaign UMass closes one year early, $5 million
over goal
Rationing exclamation points is a matter of policy at UMass Magazine.The university is a place rich in things to get worked up about, so in the interest of our readers’ nerves we try to pace ourselves.
Still, you’ll probably see an instance or two of what old-time printers called a “bang” (!) in our Spring 2001 magazine. In that issue, out in May, we plan a report on the successful completion of the campus’s first capital campaign.
Campaign UMass – call it Campaign I, because this activist approach to strengthening the campus will surely continue – was more than a fund-raiser. It had goals for image and advocacy as well as dollars. We allude to them too in the following list of highlights:
- over $130 million raised
- over $10 million raised for financial aid
- 17 named professorships created
- goal of 3,000 engaged volunteers exceeded
- near-tripling of alumni association membership
- new logo and visual identity system adopted
Thousands of acts of financial generosity are reflected in these figures, which include gifts from alumni, friends, parents, faculty and staff, businesses, and organizations. So are countless commitments of time, talent, energy, and affection to UMass.
Be proud! And look for details in May.
