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Reading, Writing, Publishing and Marketing the Graphic Novel

Reading, Writing, Publishing and Marketing the Graphic Novel is an introduction to one of the fastest-growing areas of publishing in the United States.

Graphic novels are regularly adapted into successful films such as Dog Man, Diary of a Wimpy Kid, Big Hero 6, Black Panther, and Wonder Woman, and bestselling books like Wicked, Percy Jackson and The Giver have become popular graphic novels. Graphic novel careers include writing, drawing, editing and designing graphic novels.

Students will explore how graphic novels are created with scripts or prompts (the “Marvel method”), the collaborations of writers, artists, and editors, the role of literary agents in getting graphic novels sold to publishers, the many types of graphic novels being published today, and the wide audiences of diverse readers for these engaging books. Students will gain a greater understanding of this exciting and ever-growing and developing medium and how it is marketed, promoted, and sold today.

As part of the course, students will create a proposal for a comic story or full graphic novel, which can be in any form. This will include conceptual development for the work, draft publishing proposal for editor or agent, or partial script and outline, as chosen in consultation with the instructor. The course will offer opportunities for creating comics and graphic novel with words and pictures. Many graphic novels are created by writer-artists, but comic art is also a collaborative medium featuring world famous writers like Alan Moore (Watchmen) and Marjorie Liu (Monstress). The course considers writing comic art scripts in depth.
 

Field Trips

The class includes field trips to local sites of interest:

  • The Eric Carle Museum of Picture Book Art is a unique arts institution with an outstanding collection of art which extends our understanding of visual storytelling.
  • The Richard Michelson Gallery is the foremost gallery for children’s book art and works by outstanding illustrators, a number of whom also create comics.
  • Students will also visit an outstanding comic book and gallery, Comics ’N’ More in Easthampton, MA which stocks 15,000 titles.

 

Guest Speakers

Guest speakers will include artists, writers, publishers, and a literary agent with a specialty in graphic novels, giving students a broad view of comics as an artistic and literary field and how publishing and selling graphic novels works. Among others:

  • Steven Bissette, Eisner Award-winning artist, writer, film and media historian, artist for Swamp Thing, creator of the Tyrant Tyrannosaurus Rex graphic novel series
  • Denis Kitchen, Will Eisner’s publisher, founder of Kitchen Sink Press
  • Jack Purcell, Marvel and DC artist, art and comics teacher
  • Sera Rivers, Literary agent with a specialty in graphic novels

 


This course is offered at the UMass Amherst campus as a residential program. Local students may apply to attend as a commuter.

Meet the Faculty

Dr. N.C. Christopher Couch, Senior Lecturer, Department of Comparative Literature

N. C. Christopher Couch holds a PhD in art history from Columbia University. He is the author of numerous books and articles on Latin American art and on graphic novels and comic art, including The Will Eisner Companion: The Pioneering Spirit of the Father of the Graphic Novel (with Stephen Weiner), Will Eisner: A Retrospective (with Peter Myer), Faces of Eternity: Masks of the Pre-Columbian Americas, and The Festival Cycle of the Aztec Codex Borbonicus.

Dr. Couch curated exhibitions at the W.E.B. Du Bois Library American Museum of Natural History, the Americas Society, the Oklahoma Air and Space Museum and the Smith College Museum of Art. He was senior editor at Kitchen Sink Press (Northampton), editor in chief at CPM Manga (New York, and has taught at Amherst, Columbia, Hampshire, Haverford, Smith and Mount Holyoke Colleges, and the School of Visual Arts. Publications he edited won or were nominated for 17 Eisner and Harvey Awards, and he has held fellowships at the Institute for Advanced Study, Dumbarton Oaks of Harvard University, and the Newberry Library. Current publications include the edited volume Conversations with Harvey Kurtzman, and a book on Batman artist and editorial cartoonist Jerry Robinson.

 

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