How Business Works
Have you ever wondered how business works? How businesses make decisions ranging from what new markets to enter, to how big should a new factory be? What the different activities are that happen inside a company (e.g., management, marketing, accounting, finance), and how they are coordinated in order to be successful?
This course provides the framework for all future business courses. It is a broad-based introductory course designed to give you exploratory experiences in all aspects of business. It will acquaint you with the dynamic business world of the 21st century. Economics, management, globalization, marketing, finance, accounting, operations, and careers in business will be included, with a special unit on entrepreneurship and start-ups.
The use of technology and its impact on business will also be stressed, with a focus on how to foster innovation. We will combine online meetings in real time with team-based activities and individual exploration culminating in a final team project.
You will:
- Consider the ethical and social responsibility issues involved in the current business environment
- Evaluate the global economy and its impact on U.S. economy
- Identify and define the functions of and challenges facing management
- Describe the responsibilities and significance of human resource management
- Explain the basic accounting process
- Outline the marketing function and describe its significance
- Describe the United States’ financial and investment systems and their role in business
Schedule: Live, synchronous sessions will meet Monday through Friday 1:00-5:00pm (EDT). Plus asynchronous work as assigned.
Attendance
Students attending the online program are expected to attend all class sessions live in real time. In order to prioritize the health and well-being of participants, eligibility is restricted to applicants residing in time zones where class hours do not extend beyond midnight. Please use a time zone converter to check when class sessions will meet in your time zone.
Daily activities will include:
- Daily lectures, ex. "The Opportunity" How we create value in different economies and markets"
- Guided discussion
- Viewing relevant videos
- Structured project work
Final Project
The final course project is broken into two parts:
- The first part of the project is to design a business model canvas
- The second part of the project is to complete a business plan, including your product and market, operations and marketing plans, and financials.
During the final Zoom session, students will present their research findings to the class during a live PowerPoint presentation.
Pre-Requisites
There are no pre-requisites for this program.
Materials
All necessary course materials will be provided.
By the end of the course, students will be able to:
- Describe and explain various parts of a business organization
- Think logically about the different parts of a business firm
- Understand a business’ interconnectedness
- Explain the role of financial management and accounting
Live, synchronous sessions will meet Monday through Friday 1:00-5:00pm (Eastern). Plus asynchronous work as assigned.
Sample schedule coming soon