ST-Services Marketing Management
SCH-MGMT 713
This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details
Winter 2023
Full
On-Line
Dec 21, 2022
- Feb 3, 2023
Michael Musante
01
57605
3
Base Cost: $2,775 ($925/credit)
Term Fee: $75
Term Fee: $75
Start date: Dec 21, 2022
End date: Feb 03, 2023
Last day to add: Dec 29, 2022
Last day to drop: Dec 29, 2022
Last day to withdraw: Jan 18, 2023
