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The University of Massachusetts Amherst

ST-Services Marketing Management

SCH-MGMT 713

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details

Winter 2022

Full

On-Line
Dec 17, 2021 - Jan 24, 2022
Michael Musante
01
25138
3
Base Cost: $2,700 ($900/credit)
Term Fee: $50
Start date: Dec 17, 2021
End date: Jan 24, 2022
Last day to add: Dec 23, 2021
Last day to drop: Dec 23, 2021
Last day to withdraw: Jan 07, 2022