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The University of Massachusetts Amherst

Entertainment Management

HT-MGT 339

An introduction to the entertainment industry for those students looking to pursue a career in the field of entertainment. Aim is to provide students with a basic understanding of the business of entertainment, focusing on the following segments: Film, Television, Radio, Theatre, Music, Travel/Tourism, and Sports. While the primary focus of the course is on the entertainment industry and how it relates to hospitality and tourism, students will also gain the tools to effectively manage and lead, organize, and market within the industry segments. Additional topics covered will include artist management, concert tour productions, publicity, contracts, branding, merchandising, trends and the internet. The course will also expose students to the social, economic and financial characteristics of the industry.
Course Details

Winter 2021

Dec 7, 2020 - Jan 16, 2021
Erin Tierney
Base Cost: $1,275 ($425/credit)
Term Fee: $47
Start date: Dec 07, 2020
End date: Jan 16, 2021
Last day to add: Dec 11, 2020
Last day to drop: Dec 11, 2020
Last day to withdraw: Dec 31, 2020