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The University of Massachusetts Amherst

Introduction to Media and Culture

COMM 121

Even skeptics among us believe that in the U.S. and around the world, media make a difference in our democracy and our everyday lives. This course takes that belief to heart, asking about the social and cultural role of mass media in advanced, post-industrial Western societies (primarily in the U.S.). We consider how media and their surrounding economic and institutional framework affect cultural, political and ideological processes. We consider a range of media forms in historical context to understand how today's media systems came to be. We examine how scholars have understood media power and influence and, finally, we turn to sites of agency-how media makers and users produce and change media form, content and meaning.
Course Details

Winter 2021

CPE Class with Moodle
Dec 7, 2020 - Jan 16, 2021
Jonathan Ong
Base Cost: $1,206 ($402/credit)
Term Fee: $47
Start date: Dec 07, 2020
End date: Jan 16, 2021
Last day to add: Dec 11, 2020
Last day to drop: Dec 11, 2020
Last day to withdraw: Dec 31, 2020