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The University of Massachusetts Amherst

Advertising as Social Communication

COMM 287

\This course looks at advertising from the viewpoint of social theory (that is, of how we can understand advertising's broad political, economic, social, and cultural role in modern society). The course will broadly examine the social role of advertising in consumer societies with a central focus its relationship to: the construction of individual identity, the quest for happiness; the evolving environmental crisis based on depleting resources and climate change; the process of globalization; the commercialization of childhood; the definition of health and wellness; and the crisis of financial debt.
Course Details

Winter 2021

CPE Class with Moodle
Dec 7, 2020 - Jan 16, 2021
Sut Jhally
01
71017
4
Base Cost: $1,608 ($402/credit)
Term Fee: $47
Start date: Dec 07, 2020
End date: Jan 16, 2021
Last day to add: Dec 11, 2020
Last day to drop: Dec 11, 2020
Last day to withdraw: Dec 31, 2020