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The University of Massachusetts Amherst

Fundamentals Of Marketing

MARKETNG 301

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Course Details

Winter 2021

On-Line
Dec 7, 2020 - Jan 16, 2021
William Diamond
01
71006
3
Base Cost: $1,425 ($475/credit)
Term Fee: $47
Class Fee $84
Start date: Dec 07, 2020
End date: Jan 16, 2021
Last day to add: Dec 11, 2020
Last day to drop: Dec 11, 2020
Last day to withdraw: Dec 31, 2020