ST-Services Marketing Management
SCH-MGMT 713
This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details
Summer 2023
Open
On-Line
Jul 17, 2023
- Aug 25, 2023
Linda Shea
01
73121
3
Base Cost: $2,775 ($925/credit)
Term Fee: $60
Term Fee: $60
Start date: Jul 17, 2023
End date: Aug 25, 2023
Last day to add: Jul 21, 2023
Last day to drop: Jul 21, 2023
Last day to withdraw: Aug 09, 2023
