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The University of Massachusetts Amherst

Special Topics- Consumer Sales Strategies in Sport Context


An understanding of the "nuts and bolts" of sales promotion is essential for marketers in any industry whose ultimate goal is to sell products or services. Through weekly readings, case studies, PowerPoint lectures, and threaded discussions with sport industry executives, students will gain insights into the strategies and tactics used to drive sales through B2C and B2B promotions, including price-based and value-based promotions, cause-related marketing, loyalty programs, trade promotion, effective use of and trends in social media, ambush marketing, and the use of athlete endorsers. While primarily delivered in the context of the sport industry, the theory and practical knowledge is equally applicable to all industries.
Course Details


Base Cost: $2,700 ($900/credit)
Term Fee: $50
Start date: May 17, 2021
End date: Jul 23, 2021
Last day to add: May 24, 2021
Last day to drop: May 24, 2021
Last day to withdraw: Jun 27, 2021