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The University of Massachusetts Amherst

Consumer Culture

COMM 336

The mass media are frequently criticized for their role in creating or perpetuating materialism and a consumer culture. This course will consider different theoretical and disciplinary approaches to understanding our consumer culture and the mass media's place in it. Topics will include the influence of advertisers on a media environment that promotes consumption; the experience of shopping; the exercise of taste through consumption; the relationship between consumerism, citizenship, and patriotism; consumer rights; and the meaning of consumption for economically disadvantaged groups.
Course Details

Summer 2021

Jul 6, 2021 - Aug 13, 2021
Emily West
Pre Requisite: COMM 121 or 122
Base Cost: $1,335 ($445/credit)
Term Fee: $47
Start date: Jul 06, 2021
End date: Aug 13, 2021
Last day to add: Jul 12, 2021
Last day to drop: Jul 12, 2021
Last day to withdraw: Jul 28, 2021
100% through last day to add
50% through last day to withdraw
0% after last day to withdraw
Refund Policy