Skip to main content
The University of Massachusetts Amherst

Special Topics- Salesforce for Marketing & Sales


Salesforce is a hugely popular-and powerful-customer relationship management (CRM) platform that provides a variety of tools for managing marketing workflows, including digital marketing and paid advertising. Through this course you will be introduced to Salesforce applications including Marketing Cloud, email marketing, managing the lead life cycle within a Salesforce account, tracking vendor expenses, communicating with your sales teams, and visualizing marketing project success.
Course Details

Summer 2021

Jul 6, 2021 - Aug 13, 2021
Jennifer Meunier
Base Cost: $900 ($900/credit)
Term Fee: $47
Start date: Jul 06, 2021
End date: Aug 13, 2021
Last day to add: Jul 12, 2021
Last day to drop: Jul 12, 2021
Last day to withdraw: Jul 28, 2021