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The University of Massachusetts Amherst

Marketing Strategy

SCH-MGMT 660

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
Course Details

Summer 2021

On-Line
May 17, 2021 - Jul 23, 2021
Michael Musante
01
86592
3
Base Cost: $2,700 ($900/credit)
Term Fee: $47
Start date: May 17, 2021
End date: Jul 23, 2021
Last day to add: May 24, 2021
Last day to drop: May 24, 2021
Last day to withdraw: Jun 27, 2021