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The University of Massachusetts Amherst

Advertising as Social Communication

COMM 287

\This course looks at advertising from the viewpoint of social theory (that is, of how we can understand advertising's broad political, economic, social, and cultural role in modern society). The course will broadly examine the social role of advertising in consumer societies with a central focus its relationship to: the construction of individual identity, the quest for happiness; the evolving environmental crisis based on depleting resources and climate change; the process of globalization; the commercialization of childhood; the definition of health and wellness; and the crisis of financial debt.
Course Details

Summer 2021

On-Line
Jul 6, 2021 - Aug 13, 2021
Sut Jhally
01
86512
4
Base Cost: $1,780 ($445/credit)
Term Fee: $47
Start date: Jul 06, 2021
End date: Aug 13, 2021
Last day to add: Jul 12, 2021
Last day to drop: Jul 12, 2021
Last day to withdraw: Jul 28, 2021
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Refund Policy