ST-Services Marketing Management
SCH-MGMT 713
This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details
Spring 2023
Open
On-Line
Feb 6, 2023
- May 17, 2023
Michael Musante
01
67612
3
Base Cost: $2,775 ($925/credit)
Term Fee: $75
Term Fee: $75
Start date: Feb 06, 2023
End date: May 17, 2023
Last day to add: Feb 21, 2023
Last day to drop: Feb 21, 2023
Last day to withdraw: Apr 10, 2023
