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The University of Massachusetts Amherst

ST-Services Marketing Management

SCH-MGMT 713

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details

Spring 2022

Full

On-Line
Jan 25, 2022 - May 4, 2022
Michael Musante
01
37064
3
Base Cost: $2,700 ($900/credit)
Term Fee: $50
Start date: Jan 25, 2022
End date: May 04, 2022
Last day to add: Feb 07, 2022
Last day to drop: Feb 07, 2022
Last day to withdraw: Mar 29, 2022