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The University of Massachusetts Amherst

Advanced Business Analytics


This course provides an introduction to topics in managerial data mining, and related data retrieval and manipulation content. Models in regression, clustering, neural nets, classification, and association rule mining are applied to business data sets. In this managerially-focused course, students will learn how to use such models and interpret output. Students will also be introduced to a programming language for extraction and manipulation of data. Experiential exercises will be assigned using leading industry applications.
Course Details

Spring 2021

Feb 1, 2021 - May 4, 2021
Rudolph Bedeley
Prerequisite: SCH-MGMT 602
Base Cost: $2,700 ($900/credit)
Term Fee: $47
Start date: Feb 01, 2021
End date: May 04, 2021
Last day to add: Feb 12, 2021
Last day to drop: Feb 12, 2021
Last day to withdraw: Mar 29, 2021