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The University of Massachusetts Amherst

Special Topics- Fundamentals of Product Marketing


Product Marketing holds a unique and powerful position within any organization, accountable for the overall go-to-market strategy and success of the product. This course is designed to introduce you to the core principles of Product Marketing, primarily focusing on positioning and messaging, sales enablement, competitive intelligence, buyer personas, analyst relations and corporate and industry events. By understanding these concepts, both theoretically and practically, you will be better positioned to land a job in Product Marketing and other relevant careers in marketing.
Course Details


Feb 1, 2021 - May 4, 2021
Parag Pathak
Base Cost: $900 ($900/credit)
Term Fee: $50
Start date: Feb 01, 2021
End date: May 04, 2021
Last day to add: Feb 12, 2021
Last day to drop: Feb 12, 2021
Last day to withdraw: Mar 29, 2021