Skip to main content
The University of Massachusetts Amherst

Marketing Strategy

SCH-MGMT 660

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
Course Details

Spring 2021

On-Line
Feb 1, 2021 - May 4, 2021
Emily Must
02
83878
3
Base Cost: $2,700 ($900/credit)
Term Fee: $47
Start date: Feb 01, 2021
End date: May 04, 2021
Last day to add: Feb 12, 2021
Last day to drop: Feb 12, 2021
Last day to withdraw: Mar 29, 2021