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The University of Massachusetts Amherst

Arts Marketing

LLAMS 13

"Marketing is the most important tool to build awareness of your programs and services, and?if properly planned?can help you to reach new audiences and cultivate loyalty in your current audiences. This course will introduce you to the fundamentals of marketing for arts and cultural programs. You will learn basic marketing concepts, such as understanding the marketing mix, utilizing environmental analysis, developing positioning statements and branding an organization to help you formulate effective marketing strategies. Emphasis will be placed on understanding audiences and building participation in your programs and services. Assignments will culminate in the development of a marketing plan for your own nonprofit or a case study organization of your choosing. This course is designed for individuals with all levels of marketing experience in arts organizations and nonprofit agencies.
Course Details

Spring 2021

CPE Class with Moodle
Feb 1, 2021 - May 4, 2021
01
83732
This class is non-credit
Term Fee: $25
Class Fee $675
Start date: Feb 01, 2021
End date: May 04, 2021
Last day to add: Feb 01, 2021
Last day to drop: Feb 01, 2021