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The University of Massachusetts Amherst

ST-Services Marketing Management

SCH-MGMT 713

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details

Fall 2021

Open

On-Line
Sep 1, 2021 - Dec 8, 2021
Michael Musante
02
23059
3
Base Cost: $2,700 ($900/credit)
Term Fee: $50
Start date: Sep 01, 2021
End date: Dec 08, 2021
Last day to add: Sep 15, 2021
Last day to drop: Sep 15, 2021
Last day to withdraw: Oct 28, 2021